Using YouTube

This summer, I had the oppotunity to travel to Delaware to meet with some employees and customers of GROWMARK FS, LLC (GFS). It was an interesting trip for me as I'd never been to that part of the country before, and I learned quite a bit about their business.

While there, I watched a field of peas being planted and fertilized. That's not a crop we grow on a large scale in Illinois, but vegetable crops are big business in the GFS territory. Seeing the different equipment used and comparing the sandy soil to what I'm used to was a learning experience.

I also met Rick Lee, TURF SERVICES sales representative, who works primarily with golf courses. He and his team have developed a process to apply nutrients without damaging fragile grasses or violating strict environmental regulations due to the proximity of the Atlantic Ocean and its numerous bays. You may recall the story about the specialized truck SHOPWORKS built in the July/August 2008 issue of the Spirit.

Lee is also embracing social media by creating YouTube videos of various GFS products and services to use as marketing tools. He believes that "a picture paints a thousand words, but an edited video tells the whole story" and has received positive feedback from current and potential customers alike. Follow the links below to see some of his videos currently available on YouTube.

www.youtube.com/agronomicservice

www.youtube.com/growmarkfsturf